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Why Are There So Many Aesop Stores?

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LONDON — There are 25 Aesop stores in the city of London, and not a single reason to visit all of them; unless, of course, you are intrigued about the Australian personal care brand’s aggressive recent retail expansion, and have the time, interest and journalistic impetus to explore.

From its origin as a hair salon in Melbourne to its global blanket of stores, Aesop has become known for its highly conceptual store builds, which blend local flavour into branded retail. The Stratford City…

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