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H&M Makes London Fashion Week Return as it Aims to Deliver on Revamp Strategy

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On Thursday evening, H&M returned to London Fashion Week with a buzzy outdoor runway presentation at the city’s 180 Strand venue – staged in a bespoke, red-luminescent courtyard decked out with large digital screens, and encircled by towering buildings.

The brand’s first catwalk in seven years featured a performance by Brit pop star du jour Lola Young, who also strutted the runway in a black leather bomber jacket, midi skirt and knee high boots. Top models including Alex Consani, Mona…

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