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By the end of 2018, Erika launched her Proclaim Christian streetwear brand—which now sells baby blankets, adult clothing, luggage tags, leather bookmarks, engraved straws, beanies, and socks. Charlie appeared alongside his wife in the marketing photos for some of the merchandise—as well as the promotional art for her podcast—a blurring of their personal and professional lives that was present from the start. Turning Point USA not only backed Trump during his 2020 and 2024 elections; it…
