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On Wednesday, Dior unveiled its latest pop-up experience, a multi-room installation called Fort Sauvage located in central London and open to the public from Sept. 25 to Sept. 28.
An enormous Dior-branded midnight blue box popped up on the 18th century quadrangle of arts venue Somerset House to celebrate the 10th anniversary of Sauvage, the brand’s flagship men’s fragrance franchise and the number one best-selling men’s fragrance in the world, according to Circana data shared by Dior.
