Gucci’s Spring 2026 collection, La Famiglia, signals the start of Demna’s tenure at the house. It balances irreverence with heritage and delivers it all with a theatrical edge. Instead of a runway debut, the house presented the collection as a striking lookbook, shot by fine-art photographer Catherine Opie, who cast Gucci as a family of personalities, each defined by attitude as much as style.
Some portraits radiate pure indulgence: Miss Aperitivo revels in sequins,…

