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HomeLifestyle NewsThe ABC's $1 Billion Bluey Blunder

The ABC’s $1 Billion Bluey Blunder

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If intellectual property is the new oil, then children’s entertainment is a chamberous and commercially potent reserve.

Between the global distribution deals, theme park tie-ins, and a virtually inexhaustible appetite for licensed merchandise – any bleeding heart environmentalist’s worst nightmare – a beloved animated series isn’t so much a creative endeavour as it is a multi-billion-dollar ecosystem.

With the added benefit of being one of the more tolerable options for…

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