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The fashion and beauty marketing function is in flux, from rising customer acquisition costs to reduced attention across channels, and shrinking discretionary spend.
This market reality requires brands to make additional investments to encourage consumers to part with their money — a pressure often shouldered by marketing teams.
Join us on Thursday, October 9 at 16:00 BST / 11:00 EDT for our next #BoFLIVE.
In this session, BoF’s senior content strategy associate, Annabel Bolton, along…
