Jonathan Anderson’s New Dior Logo Is Actually Quite Old

Jonathan Anderson, the recently appointed creative director of Dior, is already shaking up the label by doing away with the iconic all-capital DIOR logo, which the house has used since 2018. In its place comes a historic typography, a return to the mark chosen by Christian Dior in 1946: a capital “D” followed by oblique lowercase letters, derived from the Cochin font by engraver Charles-Nicolas Cochin. It may seem a small detail, but this gesture already marks the Northern Irish…