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K-beauty’s new guard has arrived.
Kim Byung-hoon, the 36-year-old founder and chief executive of the APR Corporation, became one of South Korea’s youngest billionaires in July after the K-beauty company’s stock price surged 200 percent from the beginning of 2025. It’s soared even further since then, bringing APR into the ranks of the world’s largest beauty conglomerates. But Kim has larger ambitions.
“We want to be essentially like the early stages of Apple when they first started…
