Wednesday, September 9, 2026

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How Instagram Made Us All Aspiration Addicts

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The other day, I caught myself doing that thing I swore I’d stop doing. Adding some Miu Miu sunglasses I can’t afford into a shopping cart, leaving the tab open for a week, and then finally tapping the “X” with a dramatic sigh.

It wasn’t just the sunglasses that I wanted to buy. It was the fantasy I was buying into. Me, in said sunglasses, digging into some saganaki in Greece, accessorised with a tan I don’t actually have the patience to maintain. It wasn’t…

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