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Photo Credit: Tequila Purisima
For Brent Hocking, clarity isn’t just a quality of his tequila—it’s a philosophy of business and life. As CEO and founder of Tequila Purísima, Hocking has built his career on uncompromising standards: purity of process, patience in craft, and an unshakable belief that luxury is about rarity, not excess.
Hocking first disrupted the industry in 2009 with the Original DeLéon Tequila, setting new benchmarks for ultra-premium spirits….
