The $100mn cool of Comme des Garçons Play

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The Comme des Garçons Play symbol has always been mysterious. Are those two eyes in a single heart a gesture of romance, or a query? “It’s a bit like the Mona Lisa,” laughs Adrian Joffe, president of Comme des Garçons International, the umbrella business that launched Play, the brand with the instantly recognisable logo, in 2002. “It changes every time you look at it. Maybe…