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On Tuesday, Ulta Beauty launched its new Amazon-style marketplace feature, UB Marketplace. Originally announced in March 2025, the marketplace, which is integrated into Ulta Beauty’s e-commerce site, has over 100 brands that were previously not carried in-store or online.
Nail care label Manucurist, luxury home fragrance maker Apotheke and men’s grooming brands Atwater and Oars + Alps are part of the initial lineup, allowing Ulta Beauty to more quickly introduce trending brands without…
