I’ve long been a scented candle fanatic, but lately the best incense has become my go-to for keeping my apartment smelling incredible. Every morning, I light a stick, cone, or spiral and let the slow curl of smoke set the tone for the day. Incense’s history stretches back thousands of years—from ancient civilizations to the record-filled apartments of 1960s America, where it became a symbol of counterculture cool. Now, incense is crafted by luxury houses, niche studios, and OG makers…
12 Best Incense, According to GQ’s Fragrance Expert (2025)
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