‘It was always about the jeans’: American Eagle CMO opens up about Sydney Sweeney campaign backlash

American Eagle’s top marketer Craig Brommers has hit back at backlash over the brand’s Sydney Sweeney “Just Jeans” campaign, calling the widespread criticism “absurd.”

Speaking on the Uncensored CMO podcast with Jon Evans, Brommers said he remains “dumbfounded” by the…