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HomeLifestyle NewsWhy Luxury Watch Brands Are Feeling Squeezed by the Market in 2025

Why Luxury Watch Brands Are Feeling Squeezed by the Market in 2025

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This story is from an installment of In the Loupe, our weekly insider newsletter about the best of the watch world. Sign up here.

It’s hardly news, but luxury watches are getting a lot more expensive. Brands are prioritizing their own monobrand boutiques over multibrand retail stores, despite clear signs that consumers prefer the latter. And vintage and pre-owned watches are of increasing relevance to younger buyers.

These are some of the takeaways for collectors from…

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