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Lululemon made its name as a yoga brand, but lately it’s been leaning on other sports to boost sales.
There was the collaboration with the National Hockey League last year, and the brand has sponsored prominent athletes like tennis stars Leylah Fernandez and Frances Tiafoe. It planted its flag in Formula 1 with driver Lewis Hamilton in February. On Monday, the Vancouver-based company announced a partnership with the National Football League.
Lululemon’s new licensing deal with the NFL is…
