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Along with cans of matcha powder, Monchhichi blind boxes and bagfuls of 7-Eleven snacks, trend-chasing tourists in Tokyo are squeezing one more item into their suitcases home—and sending waves through the footwear industry.
The must-have souvenir is a pair of sneakers from Onitsuka Tiger, the 76-year-old Japanese shoe brand. The thin-soled trainers, which have had a loyal fanbase for decades, are experiencing a fresh burst of popularity thanks to a rise in global travel to Japan and the…
