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In 2025, movie merch is inescapable. Every A24 project hits theaters with a robust line of apparel. Obscure vintage production paraphernalia given as wrap gifts to cast and crew now fetch hundreds on eBay, while a cottage industry of bootleggers who lovingly recreate rare ’90s film festival hats and sweatshirts has sprouted up online. Even new films by singular auteurs like Kelly Reichardt now do merch giveaways to drum up publicity. But until now, the venerated New York independent cinema…
