Resale Sites Try a New Strategy: Sell Less Stuff

Since its inception, online resale has been about the art of the hunt.

For the last decade, shoppers on sites like The RealReal, Poshmark or Depop didn’t mind scavenging endless feeds of pre-owned products if it meant potentially scoring a vintage Armani tuxedo blazer or a Tom Ford-era Gucci bag. The resellers, in turn, enabled this behaviour by continually flooding their marketplaces with treasures.

“There was definitely a period where the strategy was more and more,” said James…