Toyota Wants to Rival Rolls-Royce and Bentley With the Century Coupe

Toyota may finally be ready to share the Century with the rest of the world.

The Japanese automaker has confirmed that it will spin off the nameplate as its own ultra-luxury marque, sitting above Lexus in the company’s portfolio. Toyota also unveiled its new flagship brand’s first concept, the Century Coupe, which is meant to go head-to-head with cars made by Bentley and Rolls-Royce.

The Century debuted in 1967, 100 years after the birth of Toyota Industries founder…