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While Sliwa’s popularity online has been organic, many politicians have tried to implement their own Gen Z social media strategy—for example, Gavin Newsom’s Twitter trolling. Some candidates are even trying to parrot one of the arguably most successful online campaigners: Donald Trump.
Along with the president’s early days of online ranting, his 2024 victory was partly attributed to investing in relationships with social media influencers. Today, as Sliwa appears on popular TikTok…
