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For a fragrance to be a hit in Mexico, it must meet two criteria.
“In Mexico, people like to smell good. But they also like to smell a lot,” said Katerina Brunback, co-founder and director of operations at niche scent brand Laguna Cyprien.
That long-standing cultural predilection for bold, long-lasting scents has made perfume a popular category in Mexico for decades. But now, the market is seeing a fresh influx of interest, partly from younger domestic shoppers and a flurry of wealthy…
