On Monday, Korean makeup label Tirtir announced V from BTS as the brand’s new global brand ambassador after teasing the news on its social media channels.
The Korean musician, from best-selling K-pop group BTS, has over has over 69 million Instagram followers. BTS, which was inducted into the BoF 500 in 2023, is preparing to release a return album in 2026 following a short hiatus due to mandatory military service. V was also appointed ambassador for Japanese skincare brand Yunth earlier…

