How Body Scrubs Became Gen-Z Collector’s Items

In lieu of drinking and clubbing, Gen Z is staying in and exfoliating.

Body scrubs have become an unmissable step of the “everything shower” — which has moved beyond a body care trend and is now a firm part of many head-to-toe beauty routines. “On TikTok, I see girls all the time that have racks in their showers completely full of body scrubs,” said Lindsey Hyams, a member of The Z-Suite, a network of Gen-Z thinkers who provide insights across various industries.

While…