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With a broader luxury assortment and an appearance by Bella Hadid, Ulta Beauty is making its Middle East debut.
On Nov. 7, the beauty retailer will open its first location as part of its franchise partnership with retail operator Alshaya Group, which also works with names like Harvey Nichols and Charlotte Tilbury in the region.
Located in Kuwait’s The Avenues mega mall, the 15,000-square-foot store will offer over 300 beauty brands, many of which will be new to brick-and-mortar stores Middle…
