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Generative AI is fashion’s biggest opportunity — and its most divisive.
Startups, tech giants and everything in between are rolling out AI-enabled features meant to help fashion brands boost their businesses. Meta and TikTok, for instance, both offer AI-powered ad-targeting and content generation, while Shopify’s AI features can swap out homepage displays and generate product descriptions. Using it in marketing is a more contentious choice, but brands like Coach, Zalando and Revolve…
