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In a move that feels more like it came from the playbook of a street-style fashion brand than a heritage marque from Geneva, Jaeger-LeCoultre has turned to the world of graphic novels to retell the story of its most famous timepiece in a refreshingly new way. JLC has partnered with Olivecoat, a rising webcomic artist, to reveal the journey of the Reverso over five digitalized chapters.
Revealed in pastel cartoons and speech bubbles, the narrative begins in 1930s India, where…
