How Michigan State Uses Tech To Sell Out Events

On a cold Wednesday night in East Lansing, Mich. last week, I attended a Chicago concert. Can’t remember the last time I’ve been to any live music event. But what struck me about this particular one was that all 2,254 seats in Cobb Hall at Wharton Center for Performing Arts were occupied. While this upscale, state-of-the-art, regional venue lies in the center of the Michigan State University campus where the…