HomeGeneral NewsMarketers lacking confidence in measuring BTL effectiveness despite rising investment: Curious Nation

Marketers lacking confidence in measuring BTL effectiveness despite rising investment: Curious Nation

November 24, 2025

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Most senior marketers across Australia and New Zealand are investing heavily in BTL activity but remain unsure how to measure its impact, according to new research.

Marketers across Australia and New Zealand are pouring millions into below-the-line (BTL) activity each year, but most remain…

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