Tuesday, June 23, 2026

HomeLifestyle NewsThe booming Moomin mug mania

The booming Moomin mug mania

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Perhaps the only thing that the Finnish love more than coffee (of which they drink an average of four cups a day) is Moomin. The round-bellied creature who, alongside a cast of friends, skips through the world of Moominvalley, was created by Finnish author and artist Tove Jansson at the end of the second world war and quickly became a cultural obsession. It’s not…

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