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Even as global consumer sentiment has plummeted toward record lows in the latter half of 2025, shoppers are still planning to spend more than ever this Black Friday weekend. Per Adobe, the five days spanning Thanksgiving, Black Friday and Cyber Monday are set to generate $43.7 billion in the US alone, 17 percent of spend for the entire holiday season and a 6.3 percent increase year-on-year (down from 8.2 percent last year).
Beauty is one of the three main categories expecting to cash in…
