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HomeGeneral NewsBundled media is bigger problem than principal media: OMG

Bundled media is bigger problem than principal media: OMG

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Omnicom Media Group Australia’s chief operating officer, Kristiaan Kroon, has waded into the principal media debate, arguing that “bundled media” is the real villain — and stressing that the holdco does not engage in the practice.

Speaking on a panel at Mutinex’s Marketers and…



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