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Soon industry politics came into play and some of the anchor brands began pulling out, creating their own tradeshow called the Salon International de la Haute Horlogerie (SIHH). This was yet another highly exclusive, industry-only event held annually in Switzerland. After just a few short years, the SIHH ultimately morphed into Watches and Wonders, the main event in the Swiss industry today.
While the Swiss have historically held the power when it comes to horological fairs, other…
