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Procter & Gamble owned haircare brand Mielle Organics has partnered with the National Football League to become its first ever textured hair sponsor, the companies announced on Wednesday.
The partnership will stock Mielle products in NFL locker rooms, and the brand will run courtside marketing alongside ads and social content featuring prominent players and sports personalities, like a video posted announcing the news featuring sportscaster MJ Acosta Ruiz and former quarterback Mike Vick….
