UNIQLO Bets Big On Melbourne With Largest Australian Flagship

UNIQLO has opened its reimagined Emporium Melbourne flagship, marking the Japanese retail giant’s biggest and boldest Australian statement yet. At just under 4,600 square meters and almost 50% larger than its predecessor, the store represents a complete reinvention of how the brand engages with local customers, more than a decade after first arriving on Australian shores.

The centrepiece is UTme!, UNIQLO’s in-store customisation service making its Australian debut. Customers can now…