Breaking Down Chanel’s A$AP Rocky Partnership

Chanel famously doesn’t make menswear — but in the teaser for its first Métiers d’Art show under creative director Matthieu Blazy, it was a man, A$AP Rocky, who got the bulk of the attention.

In the spot, directed by surrealist French filmmaker Michel Gondry, Rocky stars alongside actress (and longtime Chanel ambassador) Margaret Qualley, who commutes to work on the New York subway while Rocky sprints through the streets and even swims across the East River to surprise her at her…