Haircare brand ByErim and bodycare label Make Waves are the grand prize winners of the Breakout Beauty UK accelerator, announced on Monday at the inaugural event in east London.
The grand prize winners will receive placement in Boots online and in stores countrywide for a year, advertising subsidies on TikTok Shop and access to executive mentors at both companies.
“New British beauty brands face two big hurdles as they scale: breaking through discovery and then building resilient…

