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A newly opened, chic but under the-radar salon in Milan — courtesy of a recent capital injection from Italian fashion entrepreneur Davide De Giglio — has given Umit Benan new impetus and an elevated destination for clients to stay and linger in, and occasionally try on clothes.
“I’m not trying to sell,” he says. “We have a conversation.” This laid-back business model depends on a certain type of customer. “I had a hedge-fund guy the other day buy 243 pieces….
