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How Staud Churns Out Hit After Hit

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Much has been made of Sarah Staudinger’s proximity to celebrity.

The Staud founder is a well-connected Los Angeles native. Her husband is Hollywood superagent Ari Emanuel, the chief executive of Endeavor. Larry David officiated their wedding, and Cher is her godmother. It’s the sort of background that can prompt eye rolls, if not outright scorn, in the industry: a privileged young woman (she was 26 years old when she launched her brand in 2015) with an eponymous fashion label.

“I hate…

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