Salomon’s Plan to Grow in Running and Fashion

PARIS — Gorpcore “doesn’t really exist anymore,” and new competitors piling into the trail running space are “chipping away at our competitive advantage” in the category, said Salomon’s chief executive, Guillaume Meyzenq.

Those challenges haven’t stopped the brand yet. Its popular XT-6 sneakers and other styles have become fashion favourites, driving growth for the brand and helping it top $1 billion in footwear revenues last year. In the first nine months of 2025,…