Indie Brand Sacheu Beauty Expands C-Suite

Sacheu Beauty, the cosmetics brand founded by influencer Sarah Cheung in 2020, has named Michelle Miller as its first chief marketing officer, and Connie Kim as its first chief financial officer. They will both report to chief executive Quinn Roukema.

Miller, who assumed her role in December 2025, joins the brand from Vegamour, where she served as chief marketing officer for 11 months. Prior to this, Miller spent four years as founding chief marketing officer at K18, steering the professional…