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Rolling Covid-19 lockdowns in China transformed the way people think about their health. As a result, many are starting to run, hike, or play tennis, influencing the way they live and dress.
The country is in the midst of a wellness boom, offering a rare bright spot in an otherwise struggling retail sector — and lessons for luxury players trying to reconnect with their most important market.
The rise of the “Gorpcore” aesthetic is emblematic of this trend. Coined by an American writer in…
