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It’s been nearly eight years since Zalando first began experimenting with virtual try-on.
In 2018, the German e-tailer began developing its own software that can generate photos of customers wearing items from its catalogue. But the arrival of open-sourced large language models changed the stakes, allowing Zalando to improve its image-generation capabilities enough to start rolling out virtual try-on to customers. It began running tests with small groups in 2022, gradually adding new…
