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People underestimate how often Gwyneth Paltrow is in on the bit. Whether she’s buttressing her wellness empire, Goop, by hawing candles in winkingly biological scents or spinning gold out of being sued over a Park City ski accident, the Oscar winner has retooled her celebrity into a regenerative resource primed for creating online buzz. Now, as Paltrow goes full force on the press tour for Josh Safdie’s highly anticipated ping-pong opus, Marty Supreme—for which full force appears to be…
