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Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.
Cheddar is the most popular cheese in the UK and the second in the US. Valued at $3.6bn, the global cheddar market is projected to reach $5.4bn by 2032. And yet for all its familiarity, cheddar has an image problem. “Being generic it lacks a clear identity,” says Bronwen Percival of Neal’s Yard Dairy, co-author of Reinventing the Wheel: Milk, Microbes and the…

