HomeLifestyle News"Vuitton Is Not a Fashion Brand” Says LV CEO Pietro Beccari

“Vuitton Is Not a Fashion Brand” Says LV CEO Pietro Beccari

December 23, 2025

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The Home Collection area in Louis Vuitton Visionary Journeys Seoul (the new ‘retailtainment’ store), showcases a selection furniture and decorative objects ©Louis Vuitton

It’s possible that the new CEO of LVMH’s fashion division and CEO of Louis Vuitton is not…

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“Vuitton Is Not a Fashion Brand” Says LV CEO Pietro Beccari

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“Vuitton Is Not a Fashion Brand” Says LV CEO Pietro Beccari

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