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HomeLifestyle NewsHow Louis Vuitton’s monogram monopolised the world

How Louis Vuitton’s monogram monopolised the world

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The imminent 130th anniversary of the Louis Vuitton monogram is less a birthday and more a demonstration of how powerful two letters can be. 

Born in 1896, when the Époque was at its most Belle, the superposed initials LV appeared amidst a variety of foliate and geometrical motifs. At first it was not a success. “The public was initially reticent and demanded the…

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