How Kiko Kostadinov’s kooky designs for Asics changed the sneaker game

It’s a cool Friday evening in November, and fashion designer Kiko Kostadinov, 35, is welcoming guests to his brand’s first London store with an intimate fashion show. The founder of the namesake label, he designs the brand alongside twin sisters Laura and Deanna Fanning (he is married to Deanna). The clothes, like the store itself, are a reflection of Kostadinov’s surrealist-futurist aesthetic, this time applied to British country dressing. Inspired by sci-fi, Japanese workwear and…