Bell & Ross has decided 2026 is the year it gets into rally racing.
The French watchmaker just announced it will be the official time partner of Land Rover in the World Rally-Raid Championship, as reported by Women’s Wear Daily. It will also be the team Defender’s timekeeper for the Dakar Rally. The first leg of the annual championship commences this Saturday, January 3, and wraps up on Saturday, January 17. Land Rover will be racing the Defender Dakar D7X-R, with the SUV…

